Quality Content is Major Role in Website Ranking

Generally we are used to spend considerable amount of time and energy analyzing specific search terms to enhance web presence. 


But as a matter of fact, just following a same old routine of blindly implementing whatsoever the masses are doing, is an act of sheer dissipation. 

In a pursuit to dethrone our competitors, we end up doing the same thing what they have been doing, but in a different manner. Now, the question is that weather we have any other novel solution to build market share?

It has been observed that our over involvement in the local SEO rankings for very common search words for our product or service, blurs a golden opportunity.

The World Wide Web is such a powerful tool that it enables us to reach people spanning across the globe. With its unlimited potential, we are able to tap nations and communities, which probably would have been simply missed out in traditional marketing campaigns.

True value of web is not attributed to those individuals that are searching for our product or service, instead it lies in reaching the wider pool of individuals who are probably unaware or may not have thought of procuring our product or service.

SEO opportunity lies in developing a content that a potential customer is searching for. Time invested in developing a good informative content not only engages visitor attention but also contributes to significant returns.

Following are the key differences between a good and flawed content:

Good Content	Flawed Content
Conceptualized and written by an authority in his/her own words	Copied from other websites or Created into a new webpage after collecting and mixing content from top-ranking pages
Absolute thought clarity, conveying useful information	Excess plagiarism, misinterpreted message
Contains problem definition, solution and detailed explanation that why a site visitor needs it	Untargeted content not in line with the search criteria
Consists of relevant keywords and keyword phrases	Unplanned keyword insertions and keyword phrases
Search-engine friendly image and page URLs	Number of images generally surpass word count
Free from grammatical errors, typos and incorrect punctuation	Grammatical errors, typos and incorrect punctuation

 In order to succeed in online marketing, our goal should match with Google’s goal of providing the best and highly relevant content. Our website content must indisputably score way above than our competitors’ ones. To achieve a higher rank, we can adopt the following measures:

1. Critically analyzing every page on our website with respect to its purpose and outcome Engaging in some online research activity such as Google’s keyword tools, to closely understand what visitors are actually searching for.
2. Figuring out prominent searches about our business and subsequently identifying our particular web pages related to those searches.Ensuring our each web page is laced with targeted keyword phrase, and includes relevant information pertaining to search.Refining or rewriting flawed pages as per analytics report.

Today content has become the most important factor for gaining good search engine rankings especially after Google Penguin Update 2012.